Financial Acumen For Marketing & Sales Personnel
From amongst all the ‘non-finance’ persons, those handling the sales and marketing functions need to understand finance management the most, since their actions have a direct impact on the bottom line.
This three day programme is designed to provide marketing and sales personnel the requisite knowledge and skills required to perform their roles effectively.
Key
Takeaways
Costing principles to take prudent sales related decisions to enhance profitability
Programme
Journey
Day 01
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Revisiting Basics
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Understanding Financial Statements
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Managing Profitability
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Effective Cash Flow Management
Day 02
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Marginal Costing Principles
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Case Studies on Application of Marginal Costing Principles
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Leverage Analysis
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Ratio Analysis
Day 03
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Case Studies on Ratio Analysis
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Cash Flow Statements and the importance of Cash Management during times of uncertainty
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Budgeting with particular emphasis on Cash Budgets and Sales Budgets
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Reading of Funds Flow Statements
Participants' Profile
Meet The Trainer
Dr Anil Lamba
Bestselling author, financial literacy activist, and an international corporate trainer, Dr Anil Lamba is a Chartered Accountant and holds degrees in Commerce, Law and a Doctorate in Taxation.
His training programmes are held internationally, with a client list exceeding 3000 large and medium-sized corporations spread across several countries including India, the USA, and in Europe, Africa, Russia, the Middle-East and the Far-East.
He has also written several books and over 1500 articles. His latest books, ‘Romancing the Balance Sheet’ and ‘Flirting with Stocks’ are currently making waves.
Investment in the Programme
Physical:
INR 15,00,000/- per day plus taxes (if held in India)
USD 24,000/- per day (if held outside India)
Virtual:
INR 2,49,750/- per hour plus taxes (for clients in India)
USD 4,500/- per hour (for clients overseas)
In case of offline engagement, expenses towards venue for the training programme, course material, lunch and refreshments, travelling, lodging and boarding etc. would be borne by the client.
Payment Term: 100% in advance.
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