Financial Acumen For Marketing & Sales Personnel - AnilLamba.com
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Financial Acumen For Marketing & Sales Personnel

Physical: 3 days / Virtual: 5 days

From amongst all the ‘non-finance’ persons, those handling the sales and marketing functions need to understand finance management the most, since their actions have a direct impact on the bottom line.

This three day programme is designed to provide marketing and sales personnel the requisite knowledge and skills required to perform their roles effectively.

Key
Takeaways

Comprehending financial statements

Costing principles to take prudent sales related decisions to enhance profitability

Budgeting & performance management techniques

Programme
Journey

Day 01

  • Revisiting Basics
  • Understanding Financial Statements
  • Managing Profitability
  • Effective Cash Flow Management

Day 02

  • Marginal Costing Principles
  • Case Studies on Application of Marginal Costing Principles
  • Leverage Analysis
  • Ratio Analysis

Day 03

  • Case Studies on Ratio Analysis
  • Cash Flow Statements and the importance of Cash Management during times of uncertainty
  • Budgeting with particular emphasis on Cash Budgets and Sales Budgets
  • Reading of Funds Flow Statements

Participants' Profile

This programme is designed for senior managers heading sales and marketing functions as well as the executives working in these departments.

Meet The Trainer

Dr Anil Lamba

Bestselling author, financial literacy activist, and an international corporate trainer, Dr Anil Lamba is a Chartered Accountant and holds degrees in Commerce, Law and a Doctorate in Taxation.

His training programmes are held internationally, with a client list exceeding 3000 large and medium-sized corporations spread across several countries including India, the USA, and in Europe, Africa, Russia, the Middle-East and the Far-East.

He has also written several books and over 1500 articles. His latest books, ‘Romancing the Balance Sheet’ and ‘Flirting with Stocks’ are currently making waves.

Read More

Investment in the Programme

Physical:
INR 12,75,000/- per day plus taxes (if held in India)
USD 21,000/- per day (if held outside India)

Virtual:
INR 1,95,000/- per hour plus taxes (for clients in India)
USD 3,750/- per hour (for clients overseas)

In case of offline engagement, expenses towards venue for the training programme, course material, lunch and refreshments, travelling, lodging and boarding etc. would be borne by the client.

To hold this programme for your organisation, follow these 3 simple steps

01

Schedule a call with us

02

Finalise the logistics

03

Complete the registration

Take the first step now!

Request a call to learn more
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BOOKS

A cost-effective method of imparting financial literacy across the organisation.

BULK DEALS FOR CORPORATIONS

You organisation needs more than just a few financially intelligent individuals.

Obtain bulk copies for all or a large number of your employees.

VIDEO
SERIES

A cost-effective method of imparting financial literacy across the organisation.

BULK DEALS FOR CORPORATIONS

You organisation needs more than just a few financially intelligent individuals.

Obtain bulk licences for all or a large number of your employees.

eLearning

A cost-effective method of imparting financial literacy across the organisation.

BULK DEALS FOR CORPORATIONS

You organisation needs more than just a few financially intelligent individuals.

Obtain bulk licences for all or a large number of your employees.